Crazy over the MMDA

life3

http://www.manilatimes.net/national/2008/apr/24/yehey/life/20080424lif1.html

Thursday, April 24, 2008

Crazy over the MMDA

The metro screams pink

By Angelique P. Manalad Contributor
Photos by Sarah Encabo

Imagine yourself as a probinsyano who for the first time set foot in the crazy jungle of the Metro. You’ll look around and find yourself surrounded by posters, walk bridges, side walks, urinals and other things bearing the pink color, then you’ll ask yourself, “Has Manila gone gay?”

Why Pink?

In an interview with Metro Manila Development Authority (MMDA) Director Ramon Saldua-Ona, he explained that their chairman, Bayani Fernando (he’s the one in the huge tarpaulins spread all over the city who looks like he’s hiding something in his hand), believes that the color signifies healthiness of a place or a person. Coming from the famous phrase “In the pink of health,” the chairman sees the color to be the answer for the improvement of the metro’s appearance.

Like advertisements, MMDA signs want to capture the motorists and pedestrians attention. No, they don’t think it’s a gay color, but a color of freshness and well-groomed environment.

Metro Gwapo?

You see this slogan and then you suddenly looked at the MMDA officer standing next to it. You suddenly had question marks floating above your head. No, they’re not pertaining to the officers. They want to describe the whole Metro Manila in the near future as gwapo. After their brainstorming for the perfect slogan for their beautification campaign for the streets of Manila, evolving from Metro Gwapito, Gwapong Metro and even Magandang Metro—Metro Gwapo was born. Gwapo as we all know is someone who is perfectly groomed, presentable and you really want to spend time with or in this case stay in. But it certainly isn’t the MMDA or that guy in all their billboards.

‘Walang tatawid, nakakamatay!’

If you’re not scared of crossing the street after reading this blunt-as-can-be statement, I salute you. And these signs are in screaming pink no less. Brave enough?

Admit it, you’re dying to pee

It possibly happened to you, you were on your way somewhere then you feel your bladder telling you that you have to get some relief. But you’re in the middle of walking to your office or to a station or jeepney stop. Like a heavenly answer, a spotlight came to rest on a pink urinal. You’re saved from having kidney stones later (too bad if you’re a girl though). It was established some years ago, but now became a source of distress than of relief to most citizens because of the odor it causes to people passing by. Who would want to clean it? Anyone? Volunteer now. But don’t worry; there is an on-going brainstorming in the MMDA office to improve this very helpful facility to those who are in need.

The tarpaulin of discipline

Many are saying that the huge posters bearing Fernando’s face all over the city is nothing more but an early politicking. But as Director Ona said, “Our chairman has been one of the icons of discipline here in our country. We just wanted to send the message loud and clear by putting his picture in there. It’s a statement on it’s own. Most motorists are too lazy to read and ignore the advisories we post. We want to catch their attention then they’ll read it. It just aims to portray discipline, nothing more. It’s still too early to campaign.” If you say so.

Critics of the MMDA

All they can say to their detractors was to see the improvements they already accomplished. They continue to think of ways to further improve their services for the citizens and make the Metro as gwapo as possible. So why not try answering what’s wrong with pink? Instead of the what’s with pink? No harm done in using the color right, deva?

Thursday, April 24, 2008

Crazy over the MMDA

The metro screams pink

By Angelique P. Manalad Contributor
Photos by Sarah Encabo

Imagine yourself as a probinsyano who for the first time set foot in the crazy jungle of the Metro. You’ll look around and find yourself surrounded by posters, walk bridges, side walks, urinals and other things bearing the pink color, then you’ll ask yourself, “Has Manila gone gay?”

Why Pink?

In an interview with Metro Manila Development Authority (MMDA) Director Ramon Saldua-Ona, he explained that their chairman, Bayani Fernando (he’s the one in the huge tarpaulins spread all over the city who looks like he’s hiding something in his hand), believes that the color signifies healthiness of a place or a person. Coming from the famous phrase “In the pink of health,” the chairman sees the color to be the answer for the improvement of the metro’s appearance.

Like advertisements, MMDA signs want to capture the motorists and pedestrians attention. No, they don’t think it’s a gay color, but a color of freshness and well-groomed environment.

Metro Gwapo?

You see this slogan and then you suddenly looked at the MMDA officer standing next to it. You suddenly had question marks floating above your head. No, they’re not pertaining to the officers. They want to describe the whole Metro Manila in the near future as gwapo. After their brainstorming for the perfect slogan for their beautification campaign for the streets of Manila, evolving from Metro Gwapito, Gwapong Metro and even Magandang Metro—Metro Gwapo was born. Gwapo as we all know is someone who is perfectly groomed, presentable and you really want to spend time with or in this case stay in. But it certainly isn’t the MMDA or that guy in all their billboards.

‘Walang tatawid, nakakamatay!’

If you’re not scared of crossing the street after reading this blunt-as-can-be statement, I salute you. And these signs are in screaming pink no less. Brave enough?

Admit it, you’re dying to pee

It possibly happened to you, you were on your way somewhere then you feel your bladder telling you that you have to get some relief. But you’re in the middle of walking to your office or to a station or jeepney stop. Like a heavenly answer, a spotlight came to rest on a pink urinal. You’re saved from having kidney stones later (too bad if you’re a girl though). It was established some years ago, but now became a source of distress than of relief to most citizens because of the odor it causes to people passing by. Who would want to clean it? Anyone? Volunteer now. But don’t worry; there is an on-going brainstorming in the MMDA office to improve this very helpful facility to those who are in need.

The tarpaulin of discipline

Many are saying that the huge posters bearing Fernando’s face all over the city is nothing more but an early politicking. But as Director Ona said, “Our chairman has been one of the icons of discipline here in our country. We just wanted to send the message loud and clear by putting his picture in there. It’s a statement on it’s own. Most motorists are too lazy to read and ignore the advisories we post. We want to catch their attention then they’ll read it. It just aims to portray discipline, nothing more. It’s still too early to campaign.” If you say so.

Critics of the MMDA

All they can say to their detractors was to see the improvements they already accomplished. They continue to think of ways to further improve their services for the citizens and make the Metro as gwapo as possible. So why not try answering what’s wrong with pink? Instead of the what’s with pink? No harm done in using the color right, deva?

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