Gram rock


By Angelique Manalad

(Fudge Magazine Feb-March Issue, p.3)

Diamonds are purely made of carbon and the hardest mineral in earth. But that’s not enough for man. We simply must determine its worth by means of a price tag, and thus, the 4Cs: carat, clarity, color and cut. “Finding the best diamond for your money is a delicate balancing act among the 4Cs. For example, you may have to choose a lower Carat weight in order to find a diamond with better Clarity for the budget you’ve set. Or you may decide to trade a slightly lower Color grade in order to get a stone with a better Cut and so on,” says Tricie Mojica, general manager of Just Jewels.

Well, they would know, right? So for Valentine’s Day or any other special occasion that calls for that added sparkle, one would do well to splurge on jewelry—a sound investment in this day and age. But oh the burden of buying is one that we can never take lightly. Thankfully, Just Jewels offers the hardworking man a solution.

Pioneering the “by the gram” concept of selling jewelry here in the country. In this kind of trade, the jewelry is weighted in order to determine its price. Adapted from the famous jewelry stores in New York’s 47th Street, this customer-friendly set-up makes fine jewels practically more accessible , and giving these high-value items as a gift or token of your intention becomes a little less trauma indeed. Now the hard part begins—setting the stage to pop the question. That’s up to you, boy.

Just Jewels has branches at SM Megamall, Glorietta 4, Festival Supermall, SM Mall of Asia, SM City Manila. SM Southmall, SM City Cebu, and Ayala Cebu. Visit their website at


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